Momentum – Volume 6

Beat the Facebook algorithm

Worried about the changes to Facebook pages? Senior Account Manager, Gemma, shares her top tips to stay engaged with your audience.

“If you manage a Facebook page, you may be aware that organic post reach has been on the decline for some time now. To make matters worse, as from next year, Facebook is making it even more difficult for your non-promoted content to appear in your audience’s news feeds”

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Don’t be afraid of commitment

Is your agency asking too much of you? Our PR Account Manager, Livi, analyses the client-agency relationship.

At the end of the discussion, the client turned to us with a look of concern. We knew she was excited by our ideas, the budget wasn’t a problem – so what was wrong? “How much will you need from us? We’re a busy firm. We’re really keen to increase our brand awareness, but we’re worried we won’t have time to get all this done!”

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Less is more – or is it?

Is Twitters extended character limit beneficial for brands? PR Account Executive, Cara, shares her opinion.

“In terms of creative content and social media marketing, it ponders the question is ‘less is more’ really the case here? For years, B2B companies have embraced the succinctness of Twitter for marketing purposes and there have been many campaigns which have greatly succeeded within a 140-character constraint.”

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