Realia publishes charity cookbook – The Naked Geoff: 101lbs of Grub
Geoff Redfearn was a close friend of Realia Directors, Paul and Nicola Williamson. The Realia Marketing team also got to know Geoff after participating in an ‘away day’ that he organised. The team was invited to take over the operation of Geoff’s Thai restaurant, Redfearns, for an evening. This involved designing a menu, cooking that menu and providing a full restaurant service.
Sadly, Geoff passed away after a sudden illness in February 2018. And when Geoff’s recipe notes were discovered in his restaurant Paul and Nicola decided that they could not simply leave them to gather dust on a kitchen shelf. What better way to honor a chef than by publishing his recipes – recreated by his family and friends.
Realia believes in ‘giving something back’ and actively participates in community and charity events alongside their client portfolio, providing time, skill and resource. An army of 37 chefs was recruited, who together cooked over 50 recipes. Realia then managed the production of the book from copywriting, to design and print.
Over £3,000 was raised through book sales and memorial donations. The Growing Space charity organises gardening activities for both adults and children at healthy living venue, The Balsam Centre, in Somerset. The charity provides activities and services that people remain physically and mentally healthy, happy and content. The Growing Space was a charity Geoff held close to his heart, and from where Geoff sourced many of his restaurant ingredients. It seemed the obvious choice to receive all of the funds raised. Since the donation the Growing Space team has developed ‘Geoff’s Place’ – an outdoor area where larger groups of people can come together to take part in activities and reflect.
The cookbook is still available to purchase online at www.realia.co/grub for £14.99 plus delivery and proceeds from ongoing sales will continue to be donated to The Growing Space to develop ‘Geoff’s Place’.
“Geoff’s Place is a much-needed addition to the facilities offered by The Growing Space. It provides a larger, outdoor area for groups of people to work more effectively together and enjoy the benefits that gardening activities bring to their mental health and wellbeing.”
Horticulture Worker, The Growing Space
“The Naked Geoff: 101lbs of Grub is more than a cookbook; it is a beautiful, personal tribute to a man who had such a positive impact on his friends, family and community, demonstrated by the number of ‘chefs’ that came forward to choose and cook his recipes. By featuring real ‘chefs’, readers have been inspired to try cooking dishes that they previously thought were unachievable. I’m proud that Realia has been able to create such an inspirational and fitting legacy to our dear friend, Geoff, simply by taking the time and care to use the skills at our fingertips.”
Project Lead, Realia Marketing