Realia Marketing provides moment of clarity for new client Early Bird Swift

Home pregnancy and fertility test brand chooses Realia for PR and social media delivery

Realia Marketing, the award-winning marketing agency based in Kent, has been appointed by Early Bird Swift, to deliver a marketing plan to include PR, social engagement and web optimisation.

Early Bird Swift is a trademark of Axis Medicare Ltd, UK manufacturer and distributor of high-quality healthcare & lifestyle goods. With over 25 years of pregnancy test experience, Early Bird Swift is well regarded and stocked by independent pharmacists and retail stores in the UK. The brand was recently voted winner of the Diagnostic/Health Check accolade in the Pharmacy Product of the Year Awards 2019.

The marketing strategy devised by Realia will focus on positioning Early Bird Swift as an educational, supportive brand, driven on by the new brand proposition of ‘Your moment of clarity’. This will be delivered through PR, social media and website content. The strategy will also look to further strengthen Early Bird Swift’s relationships with pharmacists, retailers and other industry decision makers.

Darren Collett-Mills, Managing Director of Early Bird Swift and Axis Medicare said, “We are delighted to have partnered with Realia Marketing to push on with further developing Early Bird Swift’s brand awareness and positioning. I look forward to seeing our brand presence grow alongside other big industry players moving forward.”

Olivia Miller, Senior PR Account Manager at Realia Marketing, comments “Our appointment from Early Bird Swift marks a really exciting time for the agency. The brand is dedicated to supporting women through their ‘moment of clarity’ and onto the next step of their journey, whatever that may be. Social consciousness is a big part of this, and we look forward to bringing this to life through our marketing strategy and Opportunities to Engage (OTE) model.”


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