Realia client PlumbStock wins Best Branding and Positioning accolade at 2016 Construction Marketing Awards
International integrated marketing agency recognised for work delivered on behalf of plumbing and heating merchant PlumbStock.
In December, Realia Marketing, together with PlumbStock was awarded ‘Best Branding and Positioning’ at the Construction Marketing Awards 2016.
In 2015, Realia Marketing was appointed by leading trade builders’ merchant Ridgeons, to launch the PlumbStock brand with an integrated campaign comprising of direct marketing, radio, outdoor, social outreach, search marketing, POS and PR.
The development of PlumbStock’s proposition ‘What you need, when you need it’ speaks directly to the needs of plumbers who want convenience and availability all at a fair price, whilst being served by staff who have product knowledge and can talk their language.
Andrea Bassett, Database Marketing Manager of PlumbStock commented, “Winning this award is fantastic news for both Realia and PlumbStock, and I am proud that our collaboration has led to this recognition. I would like to thank the Realia Marketing team on behalf of the Ridgeon Group for their hard work, insight and agility in continuing to support the PlumbStock brand.”
Paul Williamson, Managing Director of Realia Marketing commented, “I am delighted that we have won this award. The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing, so to win the Best Branding and Positioning Award is a huge accolade. It means so much to us all because we have worked collaboratively on this brand since its origination, and it is wonderful to see the brand grow with such promising results.”