Putting patients first for Hospira

Realia was initially appointed by medical device manufacturer, Hospira, to deliver a 136-page technical product catalogue in English and a number of other languages. Following this successful publication we were then entrusted to help develop multiple new marketing materials and campaigns to promote new products as well as general consolidation of EMEA marketing materials.

These projects included an internal brand brief, product literature, exhibition materials, direct marketing, training guides and web design. Many of these projects were then also produced in six other languages.

“For me, Realia not only brought the creative element to the design of our materials, but also the organisation, speed of response and personal touch that we required to launch all of these new materials in a very short timeframe. We are very happy with the relationship and we look forward to working with Realia over the coming years as our main agency for marketing materials development for EMEA.”Realia is a true close-knit agency. The close bond the team has transpires through to produce focused, clear, creative concepts and designs. It’s been a pleasure to work with them over the years and to have them as our agency for global PR and social.”

Michael Devins
Senior Marketing Manager, Hospira EMEA

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