PlumbStock taps into Realia’s marketing expertise for store launches
Kent based international marketing agency selected to launch network of dedicated plumbing trade counters
Realia Marketing is today delighted to announce its appointment by Ridgeons, the leading timber and builders merchant in the East of England, to deliver the brand launch of PlumbStock.
The Ridgeons Group established in 1911, are expanding their portfolio with the launch of PlumbStock, a brand dedicated to serving the needs of plumbers and heating engineers. It is anticipated that PlumbStock will have a network of up to 20 branches by the end of 2016 including ‘concessions’ within existing Ridgeons builders merchant stores, as well as standalone units. The strategic ambition is to open over 40 branches by 2020.
Following a competitive pitch, Realia Marketing has been appointed to deliver the launch communications for the brand and individual store openings which includes direct mail, ambient media, broadcast and digital communications.
Realia Marketing Managing Director, Paul Williamson, commented, “We are of course thrilled to be appointed by Ridgeons to deliver the PlumbStock brand. We have a proven track record in delivering results oriented marketing communications and this appointment reaffirms our brand development credentials in the construction industry.”
Joe Douglas, Group Marketing Manager at Ridgeons said, “Realia demonstrated a clear understanding of the brief and delivered a compelling proposition that gets right to the heart of the audiences motivations. The creative platform is spot on, as is the communications approach. For us, they ticked all the boxes.”