What you need, when you need it for PlumbStock
This case study demonstrates Realia’s effectiveness with new brands. The Ridgeon Group appointed us to develop its new brand ‘PlumbStock’ which aims to be the ‘plumber’s best friend‘ by providing customers with a fair price, convenience, availability, speed and proximity, all delivered by clever people who talk their language. Our ‘what you need, when you need it’ brand proposition addresses those needs directly at an emotional and rational level, supported by creative and content that relates to then, rewards them and smiles with them.
Together, we were awarded ‘Best Branding & Positioning‘ at the Construction Marketing Awards (endorsed by the Chartered Institute of Marketing (CIM)).
“I would like to thank the Realia Marketing team on behalf of The Ridgeon Group for their hard work, insight and agility in continuing to support the PlumbStock brand.”
Marketing Manager, PlumbStock (The Ridgeon Group)