Meet Team Realia – Account Manager, Steph Turner

We’re a friendly bunch at Realia Marketing and like to get to know our clients and working partners, so we thought it was only fair to share a little about ourselves too. 

We’re kicking off our ‘Meet Team Realia’ series, with one of our Marcomms Account Managers, Steph, who joined Realia Marketing back in March 2018…

Steph, can you share three things about yourself that not many others may know? 

As some of you may or may not know, I’m a massive Formula 1 fan and have even stood on the Formula 1 podium! Following the sport has taken me to some interesting countries and I’ve even met Lewis Hamilton on a few occasions. 

After studying Modern Languages with Management at the University of Leicester, I’ve continued my love of languages and love to keep up my French when I can, although my Spanish has gone a bit rusty! As part of my year abroad during my degree, I had the opportunity to live in both countries, where I interned at a French yacht company and then studied for a semester at the University of Seville in Spain. 

In my spare time I also enjoy playing football. I’m a member of the Faversham Strike Force team and have played recreationally with the Canterbury Old Bags on occasion. 

What do you enjoy doing when you are not working?

When I’m not working you can normally find me cooking or baking up a storm. During lockdown, I’ve found it relaxing to spend more time perfecting my baking skills. I’ve been particularly focused on improving my cinnamon rolls during the pandemic! 

I’m also an avid traveller (when the global situation allows!) and as previously mentioned, travelling to new places. From Calgary to Cape Verde, Abu Dhabi to Andorra and Barcelona to Bahrain, I like to spread my wings as far as I can – there is nothing I love more than experiencing new cultures, people and of course, food.

Can you explain how your role has changed during the pandemic? 

I actually think my experience has been the opposite to many others, as we’re busier than ever! We are so aware of how fortunate we have been with this. I’ve found that in my role, I’m now even more reliant on technology and daily Zoom calls are now considered a normal part of my day. I must say that my shortened commute is something I am very grateful for! 

What type of changes do you think we’ll see as marketers in a post-virus world? 

I think we’ll continue to see a further shift to online, especially with events, conferences and roundtables. I think this is a positive thing, as it will allow organisations to speak to bigger audiences and tap into newer markets. A diverse and truly global audience will be a lot more accessible, as travel and time logistics will be less of a barrier. I also think it’ll be interesting to see if we rely more on virtual experiences, particularly using VR and AR technology, and the ways in which companies will use this to engage with their target market!

What advice would you give to businesses that need to step up their marketing in this current climate? 

My top tips would be: 

  • Recognise the value of marketing! It’s usually the first to go in situations like this, but without effectively promoting your business and speaking to your audience, how are you going to get the leads through the door that will enable your survival? 
  • Spend this time wisely and don’t be afraid to try new ways of doing things! Delve into new technology and tools you might not have considered before. Why not host a series of webinars, so your audience can find out more about what you offer, and ask questions directly. The world is changing at a fast pace and it’s important to keep up.

Join us next month for our next instalment of ‘Meet Team Realia’. 

Connect with Steph on LinkedIn here