Making bricks sexy for The Brick Development Association
The Brick Development Association (BDA) chose Realia to drive its 2014 advertising campaign. The objective of this campaign was to ensure clay bricks and pavers are recognised as the materials of choice in the construction market. The campaign proposition of ‘everything we do is constructive‘ was launched to demonstrate that the BDA is associated with success, that it is a centre of authority, that it is brave, it invests in the future and that it focuses on the needs of users.
The campaign was recognised as a finalist in the Construction Marketing Awards within the ‘Best use of Advertising’ and ‘Best Branding and Positioning’ categories.
“Realia has been our creative agency for the last two years. They’ve produced outstanding creative concepts on behalf of the brick industry for the UK market. Their professionalism, conceptual ideas, execution and attention to detail is a skill they have mastered and brought to the association and it’s a pleasure having them as our creative agency.”
Marketing Manager, Brick Development Association