Driving event attendance for Motofix
The Motofix Group, one of the leading independent vehicle accident repair and bodyshop groups, was due to host an industry showcase event in February 2017 at one of its branches. The aim of the event, in association with industry charity AutoRaise, was to inspire 13-18 year olds to consider accident repair and bodyshop management as a future career.
With less than 10 days left before the event, registration numbers were significantly lower than anticipated. Motofix called Realia to lead an integrated, call to action driven campaign encompassing a landing page, email marketing, radio, outdoor, social media, PR and PPC.
“This event was a major undertaking for Motofix, utilising a lot of people resource and potentially removing focus from our day to day activity. Realia’s response to our ‘call to action’ was fantastic – immediate, completely in sync with what we were trying to achieve and also delivered quickly and in budget. Our relationship with Realia clearly helped us create a great event which for Motofix, and our industry, will have far-reaching consequences for our success in attracting new talent into our business.”
Commercial Director, Motofix