Always by your side for Polygon
Polygon works in a regulated environment and it is one of our more technical clients. For Polygon, we operate as a full-service agency including PR and implement our Opportunities to Engage model.
Polygon had no core brand proposition and no consistency for message and style. A brand identity including the ‘Always By Your Side.’ proposition was rolled out globally.
We created a new brand name and with that change we created a new suite of materials that was inexpensive to produce, simple to amend and supported the strategic conviction to focus on customer intimacy (this was delivered in their 8 core languages).
In 2017, we delivered 1,537 projects for the Group, with an average project cycle time of three days.
“I could mention numerous good examples from our co-operation where Realia has walked the extra mile in providing support that is beyond what I have experienced with any other agency.”
COO, Polygon Group