Our approach employees a number of methodologies to ensure we receive input from many levels of the business, as well as engaging employees and ensuring advocacy this approach starts to ensure that the message delivered in the field matches the one delivered in the marketing collateral.
Core competencies of the business
SWOT analysis to establish supports for the proposition.
Brand wheel and proposition development
To capture benefits, values and personality to develop core proposition and brand identity
Market segmentation plan
To cultivate insight into match between competencies and potential target markets,
supported by data through desk research.
Marketing strategy, communications plan and delivery
Full marketing and communications plan identifying objectives, the market, the competitive environment, understanding the target audience, the brand, the offer, key messages, communications mix and media plan, evaluation, timing and budget.
Qualitative and quantitative methodologies are employed to deliver market entry, sizing and scoping studies; customer and market segmentation; an evidence base to substantiate marketing strategy; developing effective marketing communications; measuring results and making recommendations and tracking campaign impact.
Bottom up belief is as important as top down commitment, so the need for internal communication is arguably as great as the need for external communications. Our approach enables you to regularly share learning and new resources with the group, demonstrating the value of the work the team delivers.
“An excellent strategist with knowledge and experience clearly reflected in the work delivered.”