Strategic development & planning
Our planning services are often employed by clients who don’t have the luxury of a large in-house team of marketers and just need someone to validate their thinking. In other cases our clients are commercial people who have overall responsibility for marketing but not necessarily all the expertise needed to develop marketing planning.
That’s why so many of our clients value the collaborative approach we take to strategic development and planning. Starting at the beginning, we quickly understand the corporate objectives, identify the marketing needs and establish a customer-focused, defined, validated, consistent and deliverable plan.
“Realia quickly understood our business and used their knowledge and skills to help create the right solution for us.”
Meet Paul Williamson
A proven strategic marketer, Paul has worked within a range of sectors in multinational, medium and small agencies. Responsible for the development and implementation of a number of high profile communications programmes, he has worked extensively with a number of national and international brands including Oracle, Cap Gemini, The Royal Bank of Scotland, Polygon, Hospira, GAB Robins, BT, British Airways, BAA, South African Airways, William Hill and B&Q as well as helping a number of smaller organisations to design, develop and deliver marketing programmes.