Market research and evaluation

Delivering not just data but more importantly, analysis, interpretation, insight and
recommendations. We employ both qualitative and quantitative methodologies to deliver…

  • Market entry, sizing and scoping studies
  • Customer and market segmentation
  • An evidence base to substantiate marketing strategy
  • Developing effective marketing communications
  • Measuring results and making recommendations
  • Tracking campaign impact.

“The work we so far has done has added a new value to the both internal and external view of our business”.


Meet Nicola Williamson

Having gained most of her experience client-side with organisations such as McArthurGlen UK Ltd and Leeds Castle, Nicola truly understands the motivations and pressures our clients face every day. This insight enables Nicola to best support the clients she works with and drive projects forward from conception to completion. Simply, Nicola makes things happen.

Our latest work

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pingalaAdminMarket research & evaluation