Concept creation

Using a structured creative briefing process, we always establish a motivating, compelling and validated proposition. From this process and proposition, our creative team quickly understand the target audience, the communications objective and the features & benefits of the offer; ensuring that they deliver right first time concept work which can be evaluated objectively.

Because our concepts are Mac generated, you get a real sense of what the end design will look like, reducing time and cost. And because we always deliver at least three ‘on brief’ concepts, you are to see what you are looking for.

“OMG – you are on fire ….. loving the concepts”

Meet the Designer – Paul Newbold

Paul brings over 21 years of design experience, having worked previously on clients as diverse as Castrol, Cow & Gate, Marks & Spencer, Wella, Toys R Us, B&Q, Cathay Pacific, Kitchen Devils and Honda. A craftsman in every area of design, from branding and direct marketing to web design, Paul’s sense of style and concept is complemented by his particularly strong technical skills.


Meet the Designer – Rachel Hancock

Having studied at Canterbury Christ Church University in Kent, Rachel received a First Class degree in Graphic Design (BA Hons). Already an award winning designer, Rachel is focussed on delivering original creative that surprises and delights in equal measure. Her demonstrable experience InDesign, Photoshop, Dreamweaver and web design complement the existing creative skills within the agency.


Our latest work

Alt Text
Alt Text
Alt Text
Alt Text

pingalaAdminConcept creation