Research

We call it Clarity

We all recognise the benefits of focussed research. But equally many regard research projects as complex, lengthy and expensive.

Our aim is to provide Clarity by delivering efficient, clear and concise evidence that will inform decision making and support better marketing executions.

We have deep experience of testing creative executions as well as campaign effectiveness – comprising both quantitative and qualitative methodologies and selected according to individual campaign study needs.

“I am extremely pleased with the level of service we have received from Realia and the solid insight into our business that they bring provides significant added value.  We have worked with Realia to develop research and evaluation strategies that both measure campaign effectiveness and provide invaluable information as to how road-users interpret and recall our activity. I have found Realia to actively bring ideas and solutions, whilst being prepared to be flexible to our needs and comments.

The final reports prepared by Realia are always detailed and comprehensive. Their reports do not just present findings, but also offer recommendations and areas for future research consideration. I have been very happy in all of our dealings with Realia.