Creative Marketing Agency Based In Kent
As a full service agency with a demonstrable track record in delivering marketing programmes,
we are able to provide the best, most appropriate advice – delivering you a plan that is
actionable, effective and measurable.
Our workshop approach ensures we receive input from many levels of the business, as well
as engaging employees and ensuring advocacy this approach starts to ensure that the
message delivered in the field matches the one delivered in the marketing collateral.
Core competencies of the business
SWOT analysis to establish supports for the proposition.
Brand wheel and proposition development
To capture benefits, values and personality to develop core proposition and brand identity
Market segmentation plan
To cultivate insight into match between competencies and potential target markets,
supported by data through desk research.
Marketing strategy, communications plan and delivery
Full marketing and communications plan identifying objectives, the market, the competitive environment,
understanding the target audience, the brand, the offer, key messages, communications mix and media plan,
evaluation, timing and budget.
Delivering not just data but more importantly analysis, interpretation, insight and recommendations. Qualitative and quantitative methodologies
are employed to deliver market entry, sizing and scoping studies; customer and market segmentation; an evidence base to substantiate marketing
strategy; developing effective marketing communications; measuring results and making recommendations and tracking campaign impact.
Bottom up belief is as important as top down commitment, so the need for internal communication is arguably as great as the need for external
communications. Our approach enables you to regularly share learning and new resources with the group, demonstrating the value of the work
the team delivers.
Portfolio, services & testimonials
Take a look at our portfolio for examples of how we delivered marketing consultancy services for our clients.
Read more about the services we deliver for our clients, and what our clients think of us.
Get in touch
If you would like to know more about how Realia can help you, please call 01303 201 078 or complete our contact form.